make isn’t going to be the same as somebody who’s in, say, Brazil, which is where Thalita is from. The thing is, Instagram is worldwide, so the amount of money people in the U.S. : Yeah, a very nice contract-a good, full-time living in the U.S.Īnother thing to point out is that most of the Instagrammers you see and most of the people who are talking about how much they make are English or U.S.-based. Thalita has had a contract one year, and the next year didn’t have that contract. Sometimes you get a full-year contract, which is great, but then there may be a year when you have no contract at all. You can make some serious money with these contracts, but the problem is that it’s very inconsistent. : Now, these can be pretty lucrative contracts. So really, as a creator-and we have experienced this firsthand-you have to rely solely on companies contacting you for sponsored posts or for potential contracts. It doesn’t pay the creators anything passively because there is no ad revenue or anything like that. : Let’s talk about the real problem here. The Problem with the Instagrammer Business Model That’s the reality of the situation in terms of how much Instagram actually pays you.ĭoes it give you any passive income or anything like that? No. : But that doesn’t pay your bills, that’s the thing.
: Yeah, growing big and getting kind of famous is cool, but. : Yeah, I don’t think you get motivated enough to do the work when you’re not getting paid. They now have an Instagram creator fund that helps creators make some money, but there are other ways to make money on Instagram that circumvent the creator fund altogether. Instagram, on the other hand, wasn’t built that way.
I have to get paid for this or I can’t do it. : With YouTube, you can make money with the videos, which I appreciate you guys dealing with because it helps me continue to create content. : So, how much does Instagram actually pay their creators?
So first off, does Instagram pay you like YouTube? We all know that certain times in videos, ads will pop up, just like this one. : Next is, how much does Instagram actually pay you? Everyone probably thinks, “Well, Instagram has to pay all their creators something, because everybody’s using it.” It takes literally a half-hour to an hour for every single picture. The thing is, when you look at Instagram as an Instagrammer, you know she took 100 pictures to get that one picture. : I can’t stand it, but I understand that it’s a requirement for Instagram. I have been Thalita’s photographer for years and it’s the bane of my existence. : The thing about Instagram to understand too, is although it sounds like it’s super easy and there’s no barrier to entry, if you’re taking it seriously, then it’s a lot of hard work. I think anyone who takes pictures and has more than 30,000 followers is considered an Instagrammer But nowadays it’s also a lot harder because anyone can be an Instagrammer. Instagram is such an easy platform that all you need is your phone.
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Being a YouTuber is a lot harder and there are more barriers because you have to record and know how to edit, or you would need to have money to pay someone else to edit your videos. : The downside of being an Instagrammer is that anyone can do it. There are certain entrepreneurial accounts I follow that post motivational quotes and engage with their followers and sell courses, which can enable you to make a lot of money. On a sidenote, if you’re interested in fashion yourself you may want to check my guide on starting a fashion blog. Thalita is fashion and beauty-focused Instagrammer and posts things about that, but are plenty of other ideas, too. Okay, so getting back to what being an Instagrammer means-it’s someone who creates value.
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She doesn’t even know that yet, but she will be telling you that, just to give you full transparency. We’re going to explain why it’s just “okay.”Īs a reminder, by the end of this video, Thalita is going to tell you exactly how much she makes every single month.